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Campaigns Adviser (6 months fixed term)

Reporting to: Campaigns Manager
Team: Communications
Contract type: Fixed term up to 6 months
Salary: £38,887 per annum
Location: Brighton
Closing date: 20 September 2018

Role

We’re looking for a Campaigns Adviser to deliver marketing project work to include:

  • using a mix of internal and external sources, build audience personas for TPR’s regulated community, to inform TPR’s marketing communications
  • the review of TPR’s current email portfolio in order to develop an email programme and contact strategy aligned to our audiences & marketing strategy
  • build and maintain effective working relationships with key stakeholders both internally and externally

About us

Pensions are making headlines. People are living longer, and need to save more for later life.

The Government has introduced a number of major reforms to the pensions system. At The Pensions Regulator, the UK regulator of work-based pension schemes, you can contribute to making these changes a success.

Our job is to protect people’s pensions. Working with our partners, we strive to create better outcomes in later life for workplace savers, drive up standards across the pensions community and improve savers’ understanding of their situation.

Our principle aim is to prevent problems emerging. We do this through education and enablement of the pensions community, but also through enforcement action where necessary.

We provide an exciting, supportive and flexible working environment, and are committed to helping our people meet their full potential.

Responsibilities

  • assisting the Campaigns Manager to develop the overarching campaign strategy
  • responsible for maintaining the overarching communications plan
  • creating communications briefs
  • reviewing and applying insight relevant to the brief
  • seeking/commissioning insight as required to develop and demonstrate audience understanding
  • creation and management of the campaign/project plan
  • establishing campaign working group across internal teams eg. media team, policy, strategy & planning, to deliver against the OASIS communications brief
  • responsibility for delivery of assets to support the communications brief e.g. email copy and build, web content, pdfs, video, social media assets
  • ensure that appropriate approvals are obtained for each stage of campaign development/delivery
  • ensuring that internal customers are kept up to date and engaged on campaigns at the appropriate level
  • developing and utilising a range of planning and MI tools to plan and evaluate campaigns and their success - reporting to the business and into the corporate dashboard
  • developing an understanding of GDPR and ensuring that communications are compliant
  • supporting the wider comms team, as required, in managing the briefing and delivery of non-campaign activities, e.g. email newsletters, ad-hoc web updates, stand-alone events
  • developing and advising on channels and their use across DM/promotional and digital platforms and managing the production of assets/content to support recommendations (e.g social media content generation)
  • understanding the Regulator’s objectives and working within them at all times
  • responsible for maintaining knowledge of wider pension industry insights and internal research findings e.g. monthly briefings

Essential skills

Essential:

  • minimum 5 years experience in a multi channel campaign role, including experience of B2B
  • strong understanding of audience insight and how to develop personas & pen portraits
  • advanced understanding of how to develop and deliver, email and contact strategies
  • knowledge of segmentation approaches and how to plan/utilise marketing research for campaigns and marketing purposes
  • experience of management of contact data – standard consolidation techniques, CRM database solutions etc.
  • knowledge of off-line and online activity (both DM and digital approaches) channels and how to integrate them to best effect
  • proven experience of measuring, targeting and evaluating campaigns
  • experience of agency and supplier management
  • knowledge of GDPR
  • standard Office IT software applications
  • other relevant IT software applications

 

Desirable:

  • marketing qualification
  • financial sector, not for profit and/or agency background

Competencies

  • proactive and flexible
  • ability to prioritise and use initiative
  • problem solving and analytical skills
  • communication skills at all levels
  • personable and a team player

Salary and benefits

As well as a salary of £38,887 per annum, we offer:

  • Civil Service Pension arrangements, which are recognised as some of the best in the pensions world
  • discretionary bonus arrangements
  • generous annual leave
  • flexible working arrangements
  • development opportunities
  • enhanced parental leave arrangements
  • a free employee assistance programme
  • an excellent office location

How to apply

We provide an exciting, supportive and flexible working environment, and are committed to helping our people meet their full potential.

Applications will be considered on a part time and job share basis.

Please send your CV and a covering letter, with details of how your experience and skills meet our essential criteria to recruitmentcvs@tpr.gov.uk

If you have any enquiries with regards to this role, please email recruitmentteam@tpr.gov.uk

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