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Campaigns Manager x2

Reporting to: Head of Campaigns and Marketing
Team: Communications
Contract type: Permanent
Salary: Between £33,883 and £44,979 per annum dependent on skills and experience, with access to performance related pay, bonus and civil service pension scheme
Location: Brighton
Closing date: Tuesday 11 May 2021

Job ref: 91262

TPR grade: 9

About us

The Pensions Regulator (TPR) is responsible for protecting workplace pensions in the UK. We work with employers and those running pensions to help people save safely for their retirement.

We have a fantastic office located in the heart of Brighton that is a short distance from the train station, shops and the sea.

We put our 700+ employees first by supporting flexible working and offering a diverse, lively and inclusive environment. This includes LGBT+ Network (PROUD), Women’s Network, BAME Network (ME), and a Disability Network, which offer supportive spaces to connect.

We are committed to making TPR a great place to work. We do all we can to support our people reach their full potential with training, secondment and development opportunities.


We’re looking for two Campaigns Managers to help us get the right message, to the right people, at the right time.

You’ll be responsible for leading the planning, development, delivery and evaluation of effective, segmented and targeted multi-channel communications campaigns to influence opinion and change behaviour amongst TPR’s regulated community and pension scheme members.

Our communications activity ranges from above-the-line digital campaigns to raise awareness of automatic enrolment duties or to tackle pension scams through to low or no-cost nudge programmes designed to improve how pension schemes are run.

Working for a public body also means you’ll become part of the Government Communications Service (GCS) – opening the door to world-leading communications training, guidance and more.


You will:

  • develop campaign plans and manage the implementation of a wide portfolio of products and communications activities to meet TPR’s strategic goals and corporate priorities as per the operational plan and communications strategy
  • manage all activities in the campaign life-cycle; insight, develop, deliver, monitor and evaluate
  • work with Capita Communications to deliver multiple, integrated multi-channel campaigns against the agreed communications plan
  • manage third-party partners and suppliers to ensure effective delivery of integrated multi-channel communications and campaign activities
  • manage the Campaign Advisers responsible for delivering communications campaigns and ensure performance management processes are followed and that personal development plans are in place
  • deliver activities within agreed budgets and follow formal procurement and finance processes

Essential and desirable criteria


  • Strong experience in a multi-channel marketing role.
  • Experience of campaign planning and management.
  • Strong digital marketing skills including display, email and social media.
  • Experience of management of contact data, use and development of CRM solutions (interfacing with IT delivery teams).
  • Understanding of customer segmentation.
  • Experience of planning and using marketing research for campaigns and marketing purposes.
  • Proven experience of measuring, targeting and evaluating campaigns.
  • Strong stakeholder and project management skills.
  • Strong agency and internal/external supplier management skills.


  • Experience in business-to-business financial sector.
  • Experience of web analytics.
  • Line management experience.
  • Experience of agile project methodology.

Person specification

  • Ability to prioritise and use initiative.
  • Negotiating skills.
  • Calm under pressure.
  • Communication skills at all levels.
  • Leadership skills.

Salary and benefits

As well as a starting salary between £33,883 and £44,979, we offer:

  • Civil Service Pension arrangements, which are recognised as some of the best in the pensions world
  • discretionary bonus arrangements
  • access to performance-related pay progression
  • 25 days annual leave provision
  • flexible working arrangements
  • development opportunities
  • enhanced parental leave arrangements
  • a free employee assistance programme
  • an excellent office location in Brighton

How to apply

Please send your CV to along with a covering letter, quoting ref 91262, with details of how your experience and skills meet our essential criteria and details of your notice period.

We are an inclusive employer and offer equal opportunities to all regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex and sexual orientation.

Candidates who declare that they have a disability and who meet the essential criteria for the job will be offered an interview.

Applications will be considered on a part time and job share basis.

Please be aware we are currently holding interviews through Skype due to COVID-19.

If you have any queries about this role, or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please email