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Campaigns Manager

Reporting to: Head of Campaigns and Marketing
Team: Communications
Contract type: Permanent
Salary: From £33,883 per annum
Location: Brighton
Closing date: Friday 4 December 2020

Job ref: 65920

TPR grade: 9

About us

The Pensions Regulator (TPR) is responsible for protecting workplace pensions in the UK, working with employers and those running pensions to help people save safely for their retirement. We have an excellent office location in the heart of Brighton and have a diverse, lively and professional growing workforce.

We are committed to making TPR a great place to work and doing all we can to support our people to reach their full potential. Join our expanding team for the chance to be a part of the biggest change to pensions in a generation.


We’re looking for a Campaigns Manager to help us get the right message, to the right people, at the right time.

You’ll be responsible for leading the planning, development, delivery and evaluation of effective, segmented and targeted multi-channel communications campaigns to influence opinion and change behaviour amongst TPR's regulated community and pension scheme members. 

Our communications activity ranges from above the line digital campaigns to raise awareness of automatic enrolment duties or to tackle pension scams through to low or no-cost nudge programmes designed to improve how pension schemes are run.

Working for a public body also means you’ll become part of the Government Communications Service (GCS) – opening the door to world-leading communications training, guidance and more.


  • develop campaign plans and manage the implementation of a wide portfolio of products and communications activities to meet TPR’s strategic goals and corporate priorities as per the operational plan and communications strategy
  • manage all activities in the campaign life-cycle; insight, develop, deliver, monitor and evaluate
  • work with Capita Communications to deliver multiple, integrated multi-channel campaigns against the agreed communications plan
  • manage third party partners and suppliers to ensure effective delivery of integrated multi-channel communications and campaign activities
  • manage the Campaign Advisers responsible for delivering communications campaigns and ensure performance management processes are followed and that PDP’s are in place
  • deliver activities within agreed budgets and follow formal procurement and finance processes 

Essential and desirable criteria


  • 3+ years experience in a multi channel marketing role
  • experience of campaign planning and management
  • experience of print, production and design
  • strong digital marketing skills including display, email and social media
  • experience of management of contact data, use of CRM solutions
  • understanding of customer segmentation
  • experience of planning/utilising marketing research for campaigns and marketing purposes
  • proven experience of measuring, targeting and evaluating campaigns
  • strong stakeholder and project management skills.
  • strong agency and internal/external supplier management skills


  • experience in B2B financial sector
  • experience of web analytics
  • line management experience

Person specification

  • ability to prioritise and use initiative
  • negotiating skills
  • calm under pressure
  • communication skills at all levels
  • leadership skills

Salary and benefits

As well as a starting salary of £33,883 we offer:

  • Civil Service Pension arrangements, which are recognised as some of the best in the pensions world
  • discretionary bonus arrangements
  • access to performance related pay progression
  • 25 days annual leave provision
  • flexible working arrangements
  • development opportunities
  • enhanced parental leave arrangements
  • a free employee assistance programme
  • an excellent office location in Brighton

How to apply

We provide an exciting, supportive and flexible working environment, and are committed to helping our people meet their full potential.

The Pensions Regulator is an inclusive employer and offers equal opportunities to all regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex and sexual orientation. TPR welcomes applications from the BME and LGBT communities who are currently under represented at TPR.

Candidates who declare that they have a disability and who meet the essential criteria for the job will be offered an interview.

Applications will be considered on a part time and job share basis.

Please send your CV to along with a covering letter, quoting ref 65920 with details of how your experience and skills meet our essential criteria and details of your notice period.

Please be aware we are currently holding interviews through Skype due to COVID-19.

If you have any enquiries with regards to this role or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please email