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Our simplified illustrations are another brand asset. A natural evolution of our logo, they bring texture and variety to layouts.

Creating simplified illustrations

Simplified illustrations are less complex and more iconic in form. They visualise an idea or message in a simple and immediate way. To ensure the most effective use of simplified illustrations, follow these principles:

  • Use colour and composition to create dynamism.
  • Less is more, keep compositions simple and use as few simplified illustrations as possible.
  • Do not use illustrations typographically in headlines.