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Our simplified illustrations are another brand asset. A natural evolution of our logo, they bring texture and variety to layouts.

Creating simplified illustrations

Simplified illustrations are less complex and more iconic. They visualise an idea or message in a simple and immediate way.

To make sure you're using these simplified illustrations effectively, follow these principles:

Use colour and composition to create dynamism


Example of six icons on two rows in different colours.

Keep compositions simple and use as few simplified illustrations as possible

Example of three illustrated stacks of gold coins in height order on a purple background.

Have clear distinctions between the type and illustrative elements

Example of illustrated piggy bank next to an equation on a screen linked by yellow arrows.