Skip to main content

Your browser is out of date, and unable to use many of the features of this website

Please upgrade your browser.


This website requires cookies. Your browser currently has cookies disabled.


Our logo is a powerful brand identifier, and we must always use it with respect. To make our communications as accessible as possible we should always aim for maximum legibility.

TPR logos

Full colour logo

Full colour logo 

Do not place our full colour logo over a photographic image.

Do not put our full colour logo on a background colour.

Two bad examples of using the full colour logo 

Reversed out logo

Reversed out logo 

To allow for flexibility across our communication channels, you can also use monochrome versions of the logo.

We have selected our colour palette accordingly so that our reversed out logo can be applied over all or both the primary and secondary colours (excluding lime as this is used within our reversed out logo).

Six examples of our Reversed out logo applied over primary and secondary colours 

Our reversed out logo can only be placed over a solid background colour from our primary or secondary colour palette.

The preferred background colour for our reversed out logo is our primary violet.

Automatic enrolment logo

Automatic enrolment logo

The automatic enrolment logo is the official visual identity stamp for all communications about automatic enrolment.

Automatic enrolent logo 

It appears on our online and offline communications when talking about automatic enrolment. It should:

  • be used by organisations across the pensions industry to identify automatic enrolment - including TPR, the Department for Work and Pensions (DWP) and the National Employment Savings Trust (NEST)
  • be widely recognised by employers
  • help make automatic enrolment a household name, so that individuals recognise the importance of saving for their retirement
  • be used with the strapline ‘Take action or we will’