Social media platforms

FOI reference - FOI-213
Date - 11 January 2024

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Request

You have requested the following information:

1. Do you use a social media management platform?
2. If so, what tools do you use?
3. How much do you spend annually on a Social media management tool?
4. Which month and year does your contract with your supplier end?
5. Do you use a social listening / media monitoring platform?
6. If so, what tools do you use?
7. How much do you spend annually on a social listening / media monitoring tool?
8. Which month and year does your contract with your supplier end?
9. Who is the senior officer in charge of these contracts?

Response

I confirm that we hold the information you have requested. I have responded to each question below in turn.

1. Yes – Hootsuite
   
   
2. Full integration with the following platforms: LinkedIn, Twitter, Facebook, Instagram
   Content management:
   • Social scheduling
   • Analytics
   Social engagement
   
   
3. £7,669.20 inc VAT
   
   
4. March 2024 – currently being re-procured via the CCS G-Cloud 13 framework.
   
   
5. We don’t currently have social media listening but are looking at this as a potential new requirement in the re-procurement. We have a media monitoring platform with Onclusive.
   
   
6. Social Listening – N/A
   Media Monitoring:
   • Press cuttings (print and online) – national/ trade
   •  Press cuttings (print and online) – regional
   • Media analysis
   •  Journalist database
     
     
7. Social Listening – N/A
   Media Monitoring – £36,000 per year
   
   
8. Social Listening – N/A
   Media Monitoring – This has just been reprocured via the CCS Framework and has a maximum contract term of 09/10/2027.
   
   
9. Senior Media and Parliamentary Manager

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